After efficient delivery of bespoke design for Formula 1 Game, Coral solutions were called upon to build, design and develop a Boat Race Predictor Game to raise awareness of Boat Race 2013 weekend and communicate with the audience in a creative and engaging way.
The project had to capture attention of Boat Race fans providing a platform to predict the outcome of a series of ‘events‘ within the Race and compare their performance against other players within the community. Boat Race Predictor Game was running on extremely short deadlines and required meticulous attention to details with no error which could result delay and increase the overall cost.
Coral solutions developed an innovative cutting-edge game platform that provides users with unlimited possible applications and variations such as setting up a private league to play against colleagues, clients or friends; choosing a series of event to predict on user intuitive race maps; utilizing the historical stats and information about the boat racers to make better informed decisions.
The registration captures the personal details of the users and can be used for further marketing efforts. After the Race ends, users can check how accurate their predictions were, view their final points total and compare their performance to colleagues and clients.
Coral solutions delivered game experience that immerses users into a simulated world of Boat Race. As a result user engagement, time-on-site and repeat visitors increased dramatically raising awareness of Boat Race sponsorship, brand and products leading to happy customers and sales.